Roast chicken is an iconic dish in British culture.  It probably ranks close to the top of most people's list of favourite foods.  It may be affordable for the masses, but it is also fit for a king. 

But how many of you know about the life your fresh supermarket chickens lead before they reach your table?  That their short, intensively farmed indoor existence is managed like a factory production line, to ensure the big retailers can sell them to you for as little as ?2 a bird?  Is that all the life an animal, born and raised to feed us, is worth?

I would like to see the industry 'de-intensify' by lowering stocking densities and including environmental enrichment programmes in all its chicken sheds.  Existing models for this reform include the RSPCA Freedom Foods system.  I believe that this, or similar audited systems very close to it, should be the new minimum welfare standard for indoor-reared broiler chickens. Supermarkets and fast food outlets should adopt these higher welfare systems as their new baseline standard, and should in turn insist that all their suppliers adopt them.

I would like the supermarkets to end their poultry price wars, as they put pressure on farmers to maximise the intensity of their operations.  I also urge them to pay a fair price to farmers, for higher welfare birds, and to support them with clear labelling so that consumers can understand what they are paying for.

Above all, I would like to see more birds reared outdoors, on assured free range and organic systems.  I believe this is the natural and appropriate way for a chicken to live. 

I also need you to register your support on this website .  We need thousands of signatures to convince supermarkets, farmers, government regulators and anyone else involved in this unacceptable business that they must change.

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