Greener Farming Standards to be introduced internationally for fruit and vegetables at Waitrose.
The
retailer has committed that by 2010 all conventional fresh, prepared
and frozen fruit, vegetables and flowers on sale in its supermarkets
will be farmed to high environmental standards using sustainable
farming methods. This will be achieved by introducing the LEAF
Marque Scheme - which demands environmentally responsible standards of
farming on all conventional produce in its supermarkets. Waitrose
has been using the LEAF Marque on all UK produce for the last two years
and is now working with LEAF in helping growers across the globe to
deliver and demonstrate their environmental credentials. In
order to achieve LEAF Marque status, farms have to demonstrate high
standards of environmental stewardship. These include minimising use of
pesticides, encouraging natural predators, retaining 'green corridors'
to protect wildlife, conserving water and energy, as well as
maintaining soil vitality through crop rotation and prevention of soil
erosion. They must also demonstrate continuous improvements year on
year. While Waitrose will always aim to
source within the UK, when in season, the retailer is committed to
taking a holistic approach in working to reduce its environmental
impact. Mary Vizoso, Head of Fruit and Vegetable Buying at Waitrose, said: 'This scheme will make an enormous difference to the long term
future of farming communities, particularly in the developing world. In
Britain many of these methods are becoming more widespread but for
farmers in developing countries, they are often groundbreaking.'
Benefits of the LEAF scheme can range from
reduced pesticide use, saving energy and water, supporting the
preservation of threatened species and helping communities manage the
land in a sustainable way so it can be farmed successfully by future
generations. Case Study: Ghana Ahuntem
Farm in Ghana is one of the farms working towards LEAF Marque status
and it grows pineapples for Waitrose. Farmers have been educated about
the benefits of allowing uncultivated strips within borders to grow
wild. Initially, the reaction among farmers was sceptical but attitudes
changed when they realised that providing habitats for predator insects
could reduce the requirement for expensive pesticides. Instead of using
single crop cycles, the farm is looking at how different crops can be
rotated to prevent soil erosion and maintain nutrient levels in the
soil. Case Study: Kenya The Tambuzi
Farm in Kenya, a pilot LEAF farm grows roses and lilies for Waitrose.
It has preserved uncultivated areas around their field margins and
introduced a tree conservation project on the farm. In addition, they
have developed a programme to compost all green waste. Tags: supermarker pesticide development soil crops
|