Supermarket shelves look the same week-in, week-out, meaning that today?s consumer has no, or little awareness of which fruits, vegetables and other produce are in season when. 

As a food shopper there are real advantages to both you and the environment by having a greater awareness about seasonal food.

So why eat more seasonal, or even better, more local seasonal food?

• It reduces the amount energy required to grow and transport food
• It saves us money ? eating local seasonal food is often cheaper
• It helps to support your local economy
• It increases our awareness of the seasons
• You will be buying fresher and therefore tastier food.

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